Plan your product video before the shoot

Choose what the video needs to show

For an app, it could be one task from start to finish. For a physical product, it might be the material, a useful detail or how someone uses it. Keep the message small enough to explain well.

Write a simple sequence: the situation, the product in use and the point you want the viewer to remember. Use approved product information for any claims.

Make a shot list with priorities

Start with a clear view of the product, a demonstration and a few close details. Add supporting shots that help join the sequence. Mark the shots you must get and the ones that are optional.

Think about the edit while planning the shoot. A beautiful shot is useful only if it fits the story. Capture a few options for how one moment can lead into the next.

Check the location before the day

For a shoot in Jaipur or elsewhere, confirm access, permissions, noise, light and power. If you are shooting outside, have a practical plan for weather and changing light.

Prepare the product, packaging, styling items and anyone appearing on camera. Have one person available to approve product details. Small decisions are easier when the right person is there.

Plan sound and final formats

If someone speaks, plan a quiet place and a suitable microphone. If the video uses music, agree on licensing and the mood you need. Sound should be part of the brief.

Tell the crew which horizontal and vertical versions you need. Some shots can be cropped, but others need their own framing. It is better to know this before the shoot.

Before you book the shoot

My work includes camera handling and product shoots alongside editing. Share the product, location and outputs you need so we can discuss a realistic production plan.