THE JOURNAL / FRAMES BY NARENDRA

Notes from
my editing desk.

Practical guides on hiring an editor or designer, planning UGC ads and getting your footage ready. Clear decisions before the project starts.

MaxPe product video thumbnail from Narendra’s portfolio

START HERE / 4 min read

How to brief your video editor

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A few useful starting points.

12 practical guides
SunCrypto podcast edited by Narendra Singh, showing two speakersFrom my work / SunCrypto podcast

Hiring an editor 3 min read

Working with a remote video editor in India

How to hire a remote video editor in India: review relevant portfolio examples, share footage securely and agree on scope, feedback and delivery.

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MaxPe brand and product communication from Narendra Singh’s portfolioFrom my work / MaxPe brand communication

Design projects 3 min read

Hiring a graphic or web designer? Start with the deliverables.

A practical brief for hiring a freelance graphic designer or web designer in India: brand assets, landing pages, packaging, feedback and handover.

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MaxPe promotional video from Narendra Singh’s editing workFrom my work / MaxPe product video

UGC ads 3 min read

What to send a UGC ad editor

Hiring a UGC ad editor? Plan creator footage, product claims, hooks, captions, formats and feedback before editing Instagram or Facebook ads.

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AI-generated brand film The Evolution of Innovation from Narendra’s workFrom my work / AI brand film

AI & motion 4 min read

AI video, motion graphics or a filmed product shot?

Choose AI video, motion graphics or filmed footage for brand content by looking at accuracy, creative direction, product detail and the finish your project needs.

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SunCrypto USDT to INR educational video edited by Narendra SinghFrom my work / SunCrypto educational video

YouTube editing 4 min read

A clearer workflow for your next YouTube edit

A practical YouTube editing workflow: organise footage, build the story, refine pacing, check audio and prepare the final video and short-form cutdowns.

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The Evolution of Innovation AI brand film in Narendra’s portfolioFrom my work / The Evolution of Innovation

Commercial ads 4 min read

Before you edit a commercial ad, settle these decisions

Plan a commercial video edit with a clear audience, product claim, opening, call to action and delivery list. A practical guide for brand and marketing teams.

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MaxPe app explainer from Narendra Singh’s video editing portfolioFrom my work / MaxPe app video

Hiring an editor 4 min read

What to look for in a video editor’s portfolio

Hiring a video editor? Learn how to review complete edits, storytelling, sound, motion graphics and individual credits before choosing an editor.

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SunCrypto podcast example from Narendra Singh’s editing portfolioFrom my work / SunCrypto podcast

Project planning 4 min read

What affects the cost of a video edit?

Understand what changes a video editing quote: footage, story, motion graphics, captions, review rounds, formats and deadlines. A practical scoping checklist.

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A MaxPe app video from Narendra Singh’s video editing portfolioFrom my work / MaxPe product video

Hiring an editor 4 min read

Freelance video editor or agency: which fits your project?

Compare a freelance video editor, an agency and an in-house hire by project scope, team needs, feedback and deliverables before choosing who to work with.

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SunCrypto podcast thumbnail featuring a conversation with CA Pulkit GuptaFrom my work / SunCrypto podcast

Podcast & motion 4 min read

Turn a podcast into useful short clips

A practical workflow for podcast clips: choose complete ideas, preserve context, improve audio, frame speakers and add readable captions.

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A scene from a MaxPe campaign video in Narendra’s portfolioFrom my work / MaxPe campaign video

Videography 4 min read

Plan your product video before the shoot

Plan a product video shoot in Jaipur with a clear message, practical shot list, location checklist and editing deliverables.

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MaxPe product video thumbnail from Narendra’s portfolioFrom my work / MaxPe product video

Video editing 4 min read

How to brief your video editor

A practical video editing brief: define your audience, organise footage, share references and agree on deliverables before the first cut.

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BEHIND THE JOURNAL

Written around the work.

I’m Narendra Singh, a video editor and design manager based in Jaipur. I currently work at SunCrypto and handle freelance projects too. These notes cover video editing, AI videos, UGC ads and design projects, from the brief through to the final handover.

The experience behind the work