THE JOURNAL / FRAMES BY NARENDRA
Notes from
my editing desk.
Practical guides on hiring an editor or designer, planning UGC ads and getting your footage ready. Clear decisions before the project starts.

START HERE / 4 min read
How to brief your video editor
Read the guideA few useful starting points.
12 practical guides
From my work / SunCrypto podcastHiring an editor 3 min read
Working with a remote video editor in India
How to hire a remote video editor in India: review relevant portfolio examples, share footage securely and agree on scope, feedback and delivery.
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From my work / MaxPe brand communicationDesign projects 3 min read
Hiring a graphic or web designer? Start with the deliverables.
A practical brief for hiring a freelance graphic designer or web designer in India: brand assets, landing pages, packaging, feedback and handover.
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From my work / MaxPe product videoUGC ads 3 min read
What to send a UGC ad editor
Hiring a UGC ad editor? Plan creator footage, product claims, hooks, captions, formats and feedback before editing Instagram or Facebook ads.
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From my work / AI brand filmAI & motion 4 min read
AI video, motion graphics or a filmed product shot?
Choose AI video, motion graphics or filmed footage for brand content by looking at accuracy, creative direction, product detail and the finish your project needs.
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From my work / SunCrypto educational videoYouTube editing 4 min read
A clearer workflow for your next YouTube edit
A practical YouTube editing workflow: organise footage, build the story, refine pacing, check audio and prepare the final video and short-form cutdowns.
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From my work / The Evolution of InnovationCommercial ads 4 min read
Before you edit a commercial ad, settle these decisions
Plan a commercial video edit with a clear audience, product claim, opening, call to action and delivery list. A practical guide for brand and marketing teams.
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From my work / MaxPe app videoHiring an editor 4 min read
What to look for in a video editor’s portfolio
Hiring a video editor? Learn how to review complete edits, storytelling, sound, motion graphics and individual credits before choosing an editor.
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From my work / SunCrypto podcastProject planning 4 min read
What affects the cost of a video edit?
Understand what changes a video editing quote: footage, story, motion graphics, captions, review rounds, formats and deadlines. A practical scoping checklist.
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From my work / MaxPe product videoHiring an editor 4 min read
Freelance video editor or agency: which fits your project?
Compare a freelance video editor, an agency and an in-house hire by project scope, team needs, feedback and deliverables before choosing who to work with.
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From my work / SunCrypto podcastPodcast & motion 4 min read
Turn a podcast into useful short clips
A practical workflow for podcast clips: choose complete ideas, preserve context, improve audio, frame speakers and add readable captions.
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From my work / MaxPe campaign videoVideography 4 min read
Plan your product video before the shoot
Plan a product video shoot in Jaipur with a clear message, practical shot list, location checklist and editing deliverables.
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From my work / MaxPe product videoVideo editing 4 min read
How to brief your video editor
A practical video editing brief: define your audience, organise footage, share references and agree on deliverables before the first cut.
Read the guideBEHIND THE JOURNAL
Written around the work.
I’m Narendra Singh, a video editor and design manager based in Jaipur. I currently work at SunCrypto and handle freelance projects too. These notes cover video editing, AI videos, UGC ads and design projects, from the brief through to the final handover.
The experience behind the workFIND YOUR STARTING POINT